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When two fathers decided to change the trajectory of their kids’ snacking habits, they retained Scott & Lisa to help create a brand that would reshape the way families eat and drink one healthy, tasty product at a time. The first product will be a delicious, flavored water with 0 calories and 0 sugar. Parents love the clean label. Kids love the flavors. A true “Win Win.”
After a deep dive into the target and an intensive discovery process, Scott & Lisa named the product, developed a new logo, and executed a bold, differentiated brand identity to ensure the product would stand out in a cluttered category. The bright colors jump off the shelf and the custom logo practically cheers through its expressive contours. The defining product attribute – 0 sugar, 0 calories – was the inspiration for the grinning Zero Zero Hero. The new identity was brought to life on packaging, tote bags, sweatshirts, and more, making every expression of Win Win a high-five.