1
2
3
4
5
To embrace the alien is to embrace the unknown. To seek out new terrains while being comfortable in your own skin. In 2024, Lisa and her team launched Alienware’s “Be More Alien” campaign. A digital-first, social led platform that champions this mindset and invites everyone who games to open new worlds.
By delving into universal insights shared by gaming enthusiasts such as hoarding objects during gameplay, ruthlessly demolishing anything in their path, and snacking while gaming, an emotional connection was established with both casual and hardcore gamers. The integrated campaign includes social (TikTok, Twitch, etc.), online videos, web assets and online advertising that invite everyone to “be more alien.”