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With the heightened green movement, traditional cleaning products were getting a bad rap. For the launch of Green Works, a 99% plant-based line of cleaners, Lisa and her team reinvented the traditional cleaning demo and invented a new form of media. The Reverse Graffiti Project followed the creation of a 100-foot long mural of plants and trees using eco-friendly materials on the side of the Broadway tunnel in San Francisco.
The team enlisted the help of award-winning documentarian Doug Pray to capture the entire process. The video appeared on over 230 blogs around the world abd skyrocketed to #1 on YouTube in 13 different countries in just two days. Green Works took the #1 position in the category in under six months. The project was recognized with the most prestigious awards including a Cannes Gold Media Lion, Outdoor Lion, Design Lion, One Show pencils and mutliple film festivals around the world.