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DEOBLOCK had been enjoying success in the marketplace for the last four years, gaining fans and attracting notable sports teams, but the founders felt their vision for the brand had not been fully realized.
Lisa and her partner, Scott, honed the brand strategy and identified a differentiated brand positioning to help tell their unique story. They then reimagined the brand identity, created a new logo, and developed brand guidelines that include typography, a new color palette, and custom design elements. This confident, premium design language informed the design of the actual product and was applied to the new package design. A beautiful new e-commerce website that features the product with frame-by-frame animation is scheduled to launch in Q3 2026.