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“Noods” is a fun abbreviation for noodles. And No Yolks just happens to have the best noods available. Not to mention, referring to our noodles as noods is a sure-fire way to differentiate them from pasta. To bring this idea to life, we used funny, euphemistic “nude” language in all of our executions. We also helped people express themselves through their noods, get creative with their noods and learn some great techniques for making better, mouthwatering, more picturesque ... No Yolks noodle dishes.
“Noods” is a fun abbreviation for noodles. And No Yolks just happens to have the best noods available. Not to mention, referring to our noodles as noods was a sure-fire way to differentiate them from pasta. The Tasteful Noods campaign consisted of online video, banner ads, outdoor and in-store. In addition, we created a Facebook campaign that resulted in a lift on all categories measured: 12 points in ad recall, 11 points in brand awareness, 2.7 in action intent. We also developed a first-of-its-kind Tinder partnership that outperformed Tinder benchmarks by 120%.